March 2009

You don't own your brand

19 March 2009

In the fall of 2008, I took a class titled “Managing Technological Innovation”.  It was one of my favorite classes, partly because of the professor, and partly because of the ambiguous content.  I’m an engineer by undergrad training, so I’m familiar with structure, rigidity, black-and-white answers.  I quickly learned that business isn’t like that (in [...]

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84 cents

17 March 2009

A little while back, my wife was shopping in Nordstrom. To me, it’s not much more than a department store. Sure, they have a nice selection of items, and you pay a price premium for them. But that’s not the only reason, and thus the subject of this post. My wife was helped around the [...]

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Delta: We love to give you a hassle and it shows

11 March 2009

Remember this commercial?  I recall this back in my youth, and I thought, “Wow – they really care.”  Little did I know about the poisons of advertising… Fast forward to the end of 2008: I traveled to Asia for work.  I flew from Boston to New York to Seoul.  I traveled on a Delta shuttle, [...]

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Links, and I don’t mean sausage

10 March 2009

As an opening note, this post is not about politics (red vs. blue; right vs. left).  It is tangentially about government, but only as a backdrop to the imminent spending that will happen in the technology sector.  The American Recovery and Reinvestment Act (or here) contains many provisions for monies to be set aside for [...]

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Your Welcome

5 March 2009

I like words. I like spelling and grammar. And this is kind of odd for someone who’s an engineer, I guess. But I also do a lot of writing, and I think that’s where the cross-over happened. From time to time, I’ll write about grammar and words here. I’m not a self-proclaimed grammar expert. I [...]

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Social Interactions Are The New Form of Business Intelligence

4 March 2009

Earlier this week, Alexa Scordato spoke to our class about social media platforms and the rapid rise and adoption of social media. Alexa knows a thing or two about social media: she works at Mzinga, is active in many forms of social networking technology, and even found her current job using Twitter. She spoke primarily [...]

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