Thursday, March 19, 2009

You don't own your brand

19 March 2009

In the fall of 2008, I took a class titled “Managing Technological Innovation”.  It was one of my favorite classes, partly because of the professor, and partly because of the ambiguous content.  I’m an engineer by undergrad training, so I’m familiar with structure, rigidity, black-and-white answers.  I quickly learned that business isn’t like that (in [...]

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