May 2009

Business Challenges 2.0

22 May 2009

I had dinner at Rendezvous in Cambridge with a great friend a little while ago, and we spoke at length about social media.  He’s a bit of a skeptic, so it was a fun dinner for me.  I’ve been asked from friends and family and others to help them ‘get’ social media.  In my head, [...]

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The Power of Being Social

14 May 2009

(light on content, heavy on sentiment…) I recently attended a reception for the graduating MBA students at Babson College.  I am graduating this Saturday (May 16, 2009) with my MBA from Babson.  As a full-time worker (and full-time husband and dad and part-time student!), I can only  selectively attend  events, and mostly in the evenings.  [...]

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Tastes Great, More Filling

5 May 2009

Word-of-mouth marketing is king.  It beats any TV spot, yellow page, blog post, or even in-your-face advertisement.  Even Forrester thinks so.  And word-of-mouth marketing is one of the purest forms of social media there is.  Here’s an example that explains to you what I mean. I’ve been expanding my tastes over the past few years.  [...]

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