November 2009

Five Questions You Should Ask on Your Social Media Interview

25 November 2009

Much content is available about how to prepare for an interview about social media-related positions. This preparation ranges from the kinds of questions you might get asked to examples of your work. This post doesn’t cover that. Instead, this post covers five questions you should be asking your potential employer about the position. As they [...]

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B2B vs. B2C Social Media Marketing

3 November 2009

Many a social media strategy I read about today seem to focus (implicitly or explicitly) on business-to-consumer (B2C) interactions.  This includes soft drinks and food items with engagement ads on Facebook, to blogs about a breakfast cereal, to following a Twitter account for a brand of cleaning supplies, to TGI Friday’s amassing a huge number [...]

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