January 2010

The difference between a group and a community

12 January 2010

I was listening to episode 20 of Media Hacks (iTunes link) and there was a good, deep, discussion about what is community.  This got me thinking, and I wanted to write a post about my thoughts around that.  In parallel, I received the xkcd.com book as a gift recently.  This may or may not be [...]

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Using Twitter for Customer Engagement

6 January 2010

I recently created and delivered a presentation as an ‘educational class’ to some colleagues at work relating to Twitter.  My company is expanding its social footprint, and one of the ways we are doing so is through Twitter.  We have a large product portfolio, so I created one account for each of our seven major [...]

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