February 2010

Your Customers Are Telling You What They Want

26 February 2010

A friend and colleague of mine is lecturing at Emerson College this semester.  He is leading a class on Sales Promotion and Special Event Management, and invited me to come in and speak about using social media.  The semester began with the purposes of developing and implementing sales promotions as part of a marketing mix.  [...]

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Props

22 February 2010

I was perusing Google Reader the other day, and was looking at some of the things that CC Chapman shared.  There were a few that I had already seen, and some I hadn’t.  This is what I love about Google reader – and sharing in general.  It exposes you to some content that you wouldn’t [...]

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Is Context More Important Than Content?

9 February 2010

Content is king, as they say.  While that may be true in terms of helping establish raw importance or ranking, that factor quickly slides down the ranks when the content soon swells beyond fathomable volumes.  Making sense of it (or rather, determining if there is even sense to be made) is where the real value [...]

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Interview: “Social Media: Insights from an In-house Specialist”

6 February 2010

The wonderful Barbara Bix  (you may know her as a principal over at BB Marketing Plus) was kind enough to publish  an interview with me on her blog a little while back.  I’ve selected a few excerpts and re-posted them here.  Use the links above to jump to the full article if you like. — [...]

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How Businesses Can Get Started With Social Media

1 February 2010

[note: this blog post has been co-written by the authors Alan Belniak and Laura Vecchio, and posted on each of their blogs - http://www.SubjectivelySpeaking.net and http://www.LauraVecchio.com] We recently had the pleasure of co-authoring and co-presenting a topic for a New England Direct Marketing Association (NEDMA) event about social media marketing.  We titled it, ‘Social Media: [...]

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