Friday, February 26, 2010

Your Customers Are Telling You What They Want

26 February 2010

A friend and colleague of mine is lecturing at Emerson College this semester.  He is leading a class on Sales Promotion and Special Event Management, and invited me to come in and speak about using social media.  The semester began with the purposes of developing and implementing sales promotions as part of a marketing mix.  [...]

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