Only thing I’d add thus far would be to point 7, which would be to PROOFREAD it in addition to using spell check. About 90 percent of the blogs and articles I read contain some form of confusion between possessives and contractions (respectively, “its” and “it’s”, “their” and “they’re”, “our” and “are”), or popular blunders like “would/could/should of” vs. “would’ve/could’ve/should’ve”, which spell check would not catch.

Things like that not only drive me nuts, but considering most of us learned those differences in junior high school, they present a negative, unprofessional and uneducated image of the blogger/writer. (If you can’t spend 30 seconds to proofread your writing/promotion/advertising, why should customers trust you to provide top-level work or service?)

And if you have the luxury, have someone else you trust proofread for you, as it’s much more difficult to catch our own errors…I’ve learned that the hard way.

Thanks again! Looking forward to the rest of the series.

Best,
Mike

Only thing I’d add thus far would be to point 7, which would be to PROOFREAD it in addition to using spell check. About 90 percent of the blogs and articles I read contain some form of confusion between possessives and contractions (respectively, “its” and “it’s”, “their” and “they’re”, “our” and “are”), or popular blunders like “would/could/should of” vs. “would’ve/could’ve/should’ve”, which spell check would not catch.

Things like that not only drive me nuts, but considering most of us learned those differences in junior high school, they present a negative, unprofessional and uneducated image of the blogger/writer. (If you can’t spend 30 seconds to proofread your writing/promotion/advertising, why should customers trust you to provide top-level work or service?)

And if you have the luxury, have someone else you trust proofread for you, as it’s much more difficult to catch our own errors…I’ve learned that the hard way.

Thanks again! Looking forward to the rest of the series.

Best,
Mike