May 2010

Email is Your Enemy

27 May 2010

I was in a work meeting the other day, and a co-worker was projecting their screen so we could all look along. In the background, I spied this person’s Outlook inbox. There were 1,254 unread messages. Really?! This person had twelve-hundred unread messages? I don’t even have one hundred messages in my root inbox (I’m [...]

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Video Interview with David Reske of Nowspeed

21 May 2010

Websites today may look good to you, but they need to look good to your customer. After all, isn’t that who you’re trying to attract?

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Facebook as Your Search Engine

19 May 2010

The social web is providing fast, accurate, and relevant answers. Search engines need to beware. The posts contains a real-life example and some follow up.

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Audio Interview with Christopher S. Penn

17 May 2010

Christopher S. Penn I had the privilege of interviewing Chris while at the Marketing Profs B2B Forum in Boston last week.  Chris was very busy, helping staff the Blue Sky Factory booth, as well as provide some 1-on-1 e-mail and social media therapy sessions to anyone who signed up. Chris has many talents and places [...]

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Renovations

15 May 2010

Oh…  Hi there..  Looks like you’ve caught me a bit… undressed. I’m in the process of changing over from one theme to the next.  I’ve read a lot about the DIY Thesis theme.  And all of it has been good.  So, I decided to kick the tires (actually, a bit more than that) and see [...]

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Social Media Rules of the Road: Policy vs. Guideline

13 May 2010

Policy?  Guideline? You can look at the definitions of each here: policy and guideline. Aside from dictionary definitions, I think the common use of these tends to be something along the lines of the following: Policy –rigid, authoritative, unwavering, push, “set in stone” Guideline – didactic, fungible, suggestive, framework, nudge, pull I hope with those [...]

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