I took a few moments and chatted with David Reske while at the Marketing Profs B2B Forum in Boston in early May 2010. David (like Chris) was also very busy, providing some 1-on-1 e-website therapy sessions to anyone who signed up.
David is the Founder and Managing Director at Nowspeed Marketing. I could tell you what Nowspeed does, but instead, just watch the video. This is another installment in my “three questions in five minutes” series.Take a peek below at the time stamps, or just set aside seven minutes and watch the entire interview.
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- 0:17 – David provides a description of Nowspeed’s services
- 1:02 – I asked David for his summary of the overarching suggestions he’s given in the 1-on-1 therapy sessions for website reviews. Some key points David mentions are “translate a brand into a key message”; “have a defined information architecture”; and “have a lead-generation mindset”.
- 2:57 – I ask David what are the benefits and drawbacks of hosting video on a website, versus loading it to YouTube (or Vimeo or Viddler or other) and serving it up via an embed.
- 4:43 – I ask David about the benefits and drawbacks of syndicating and propagating a status update/messasge to your community across the same networks; I ask if that ruins the authenticity; part of the response falls into the “one size fits many” category.
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