June 2010

In-house consultants are half as effective

29 June 2010

Traditional consultants may be smart in their field, offering sharp insights that have been honed by years of personal experience, reading, networking, and general and specific knowledge of the domain.  Yet, when they make a suggestion (that is seemingly unpopular), people bristle.  Not sure if that will work.  Are you sure it will work? Get [...]

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How Beer is Like Marketing

25 June 2010

NPR posted a story about the changing tastes in beer recently, and instantly as I heard it, I thought “that’s just like marketing.”  Here’s how. Go ahead and jump to the story, then come back.  We’ll wait.  It’s a short read or listen (just under four minutes). One of the lines that made me shake [...]

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How to Leverage Digital and Social Media at Events/Conferences

21 June 2010

In a previous post, I mentioned that I attended my company’s annual customer conference.  My role there this year was different than in years past, when I was a product manager.  This year, I was a (self-titled) digital media nerd.  One aspect of my role at the event was to capture video, audio, pictures, and [...]

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PTC USER, From Two Perspectives

17 June 2010

Last week, I attended my company’s annual customer conference: PTC USER.  If you follow me on Twitter, you saw many tweets with a #ptcuser10 hashtag, and we’ll save a dissection of the digital media for another post.  In this post, I want to examine the event from the eyes of two different people: customers and [...]

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Advanced Social Media Listening

5 June 2010

On Thursday, June 4, 2010, I co-led with Mike Troiano a Mass TLC panel titled ‘Advanced Social Media Listening’ at the 2010 Social Media Summit.  The session was generally an open discussion – Mike and I had no slides, and essentially just steered a conversation.  Below is a bit about Mike (if you don’t know [...]

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