August 2010

Blog Comments as Social Currency

31 August 2010

When I peruse blogs every day, I find a lot of stuff I like, some stuff I don’t like, and a little bit that I really like.  Like enough to warrant a comment, anyway.  But I don’t always comment.  I read through the comments first, and see if someone already said what I am planning [...]

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5 comments [jump to full article]

What Happens When You Don’t Have Executive Level Buy-in For Your Social Media Project?

26 August 2010

Much has been said about gaining that critical element of support from executives on your social media plan, initiative, or campaign.  I believe (and espouse this), as do others.  Read any current social media blogger theses days (including yours truly), or just do a generic Google search on ‘executive buy in social media‘.  Surely this [...]

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8 comments [jump to full article]

Why Your Twitter Follower Count Matters / Why Your Twitter Follower Count Doesn’t Matter

20 August 2010

Is that title seemingly schizophrenic? Yes, but on purpose. I started this post, and set it aside, and then lo and behold, Max Kalehoff at AttentionMax wrote about it in a very similar fashion. So, go read his post, then come back here. Here’s the problem with Twitter follower counts… To some, it does matter. [...]

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How To Be On Twitter Without Being On Twitter

16 August 2010

[note: If you're reading this in an RSS reader, the images may not line up well with the text. If you start to get sea sick, pop on out to the full post.] OK, so not the most SEO-friendly headline.  But have you ever been faced with this scenario (either you or someone you know)? [...]

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Passionate People: Fred Mullins

10 August 2010

This is the second in my series on passionate people.  You can read the first entry on passionate people where I profile Steve Lewis .  You can also read over there for what this series is all about. Fred Mullins In this post, I’d like to introduce you to Fred Mullins.  On paper, Fred is the [...]

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Free and Fast Market Research and Keyword Research

5 August 2010

If you’re looking to spin up quickly on a topic, understand keywords or related (secondary) words to a search term, find out what a person talks about, or want to do some market research, keep reading.  You can use two free tools (Twitter and Wordle) to give you a graphical representation of content, all in [...]

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