September 2010

How Loud is Your Marketing Message?

30 September 2010

I’m a recently-added guest contributor over at the Marketing Profs’ Daily Fix blog (MPDaily Fix).  My first post there is about how a louder marketing message isn’t necessarily a better marketing message.  It’s not meant to just focus on radio commercials – that’s just the metaphor. At any rate, you can head on over to [...]

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Writing a Business Case

29 September 2010

I recently attended a BPMA mentoring session.  I’ve written in the past about BPMA mentoring events, so skim those to get up to speed. Business Plans and Business Cases Our topic today was business plans.  In our break-out groups, we were to discuss the best way to develop business plans.  What are the various approaches that [...]

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How I Use Evernote to Help Me Blog

27 September 2010

I’m a big fan of Evernote.  It helps me organize my thoughts efficiently, has good sorting capabilities, and is wherever I go.  I like it because there is a client-side install, it’s available on the web, and I have it on my mobile phone (iPhone). It helps me blog because with two button presses (that [...]

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When an MBA Isn’t an MBA, and Agile Marketing

16 September 2010

I was listening to a Mitch Joel Six Pixels of Separation podcast the other day.  Mitch was interviewing David Meerman Scott, author of many books, the latest being Marketing Lessons From The Grateful Dead: What Every Business Can Learn From The Most Iconic Band In History.  I’m reading the book and am familiar with David’s [...]

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Generic Blog Post: Explained

10 September 2010

My recent Generic Blog Post was meant to be taken lightly.  It was an attempt at equal parts education and humor. The Education I get asked a lot about how to actually go about writing a blog.  Or what kind of content goes into it.  Or defending guffaws of “blogging is for people who sit [...]

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Generic Blog Post

9 September 2010

A set-up sentence for the entire post. Or, a summary of the post, Quentin Tarrantino style. A supporting sentence that adds a bit more to the story. A sentence that might set up a counter-point. A refuting sentence that suggests if the reader keep reading, they’ll get what they are looking for. A nice close-out [...]

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