I’m a recently-added guest contributor over at the Marketing Profs’ Daily Fix blog (MPDaily Fix).  My first post there is about how a louder marketing message isn’t necessarily a better marketing message.  It’s not meant to just focus on radio commercials – that’s just the metaphor.

At any rate, you can head on over to read it.  I’d be delighted if you left a comment.

http://www.mpdailyfix.com/louder-isnt-better/