Best-selling author David Meerman Scott is releasing a free ebook, titled Real-Time: How Marketing & PR at Speed Drives Measurable Success. The free ebook is in support of his just-released book, titled Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now.
As a summary of the ebook (and the full-length book as well), David reached out to the top 100 of the Fortune 500 companies asking each company to explain how it had adapted to the new realities of the real-time Web. Only 28 companies responded. Surprisingly, the companies that do engage in real-time communications outperformed the S&P 500 stock index while the others underperformed the index.
Click here if you’re interested in order the book from Amazon (or heading over to see reviews, other media, etc.).
Soon, I’ll be writing up my own review of the book, as I’ve just received my copy. Looking forward to digging in! This ebook should serve as a good appetizer to the full-length content, and help sway anyone who might be on the fence with this kind of content (your boss? your PR director? your CEO? you?).