I started drafting this and meant to post it on December 31, 2010 – but got hung up in the holidays and such. So, I wrapped it up and am releasing it a few days late.
In a previous post, I listed the posts that got some of the most traffic here on the Subjectively Speaking blog. In this post, I want to highlight some of my personal favorite posts from this year. They might not have the most comments, or are the longest or shortest. In looking over a year’s worth of content, these are the ones that made me think, “Oh yeah – I remember writing that one!”
- Dinner Time With Content Marketing: A Meal Analogy – Content marketing can be difficult to explain. I do so here, via an analogy with a meal.
- When an MBA Isn’t an MBA, and Agile Marketing – Marketing needs to be more agile. The right MBA school will teach you what you need to know.
- Free and Fast Market Research and Keyword Research – Use two free tools (Twitter and Wordle) to distill huge conversation chunks in mere minutes.
- In-house consultants are half as effective – When external consultants are hired to join corporate ranks, they are often instantly undervalued.
- How to Leverage Digital and Social Media at Events/Conferences – I report on the statistics from my company’s use of digital and social media at a recent customer conference.
- Facebook as Your Search Engine – The social web is providing fast, accurate, and relevant answers. Search engines need to beware. The posts contains a real-life example and some follow up.
- Is Context More Important Than Content? – Content is king, as they say. While that may be true in terms of helping establish raw importance or ranking, that factor quickly slides down the ranks when the content soon swells beyond fathomable volumes. Making sense of it (or not).
- How Businesses Can Get Started With Social Media – I had the pleasure of co-authoring and co-presenting a topic for a New England Direct Marketing Association presentation about some basics of social media. Here are my slides.
Thanks for a great 2010. Here’s looking forward to an even better 2011!
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