How to Use Social Media for Recruiting

Alan Belniakbusiness, Social Media1 Comment

The man

I was pulling together some information for a friend, as a favor, a few months back (Hi, AC!) about using social media for recruiting.  He was trying to either justify or help position his HR department into using social media for finding new talent.  Job boards today are good, but they aren’t what they used to be.  Nowadays, the social space is where one can really understand the merit of a candidate.

But how?  Where?  Who else is doing this?  Is it saving any money?

I don’t have any specifics at the moment, but it got me thinking: I bet other people are going through this.  It could be recruiters, other people like my friend AC who need help justifying the time spend, or even an individual looking for a job (remember to look at this issue from more than one viewpoint).

I spent 20 minutes and jotted down some notes and surfed a little.  This is what I came up with.

Big Social Networks

  • An obvious start (for North America and some other places) is LinkedIn.  But if you’re looking beyond LinkedIn, what are the other sites to consider?  Well, off the top of my head, I know about Xing and Viadeo.  But if you didn’t know that off the top of your head, how could you find it?  Use Google to help you.  Use Google’s “similar” search after entering a URL.
    • Note that we’re not going to the site.  We’re Googling the site, looking at the results, and then having Google tell us, based on its algorithm, what other sites are similar to this?

Google's 'similar' search

Case Studies

Looking for an example of a company that does social media recruiting?  Sure thing…

Standing on the Shoulders of Giants

Another great way to find information on this topic is to use a site like SlideShare (it’s like YouTube, but instead of sharing videos, people share slide decks and .pdfs).

Does this look like scattered fragments of notes?  Sorry if it’s too messy.  But what I wanted to focus on was that I spent about 20 minutes surfing and taking notes, and about 10 minutes composing the message to my friend.  In a little over 30 minutes, I pulled together enough sources to either make a new case, support an existing case, link out to other reading (and spend much more than 30 minutes), or start your own job search.

Any readers out there using other social tools to learn about social media and recruiting?

image source: http://www.flickr.com/photos/booleansplit/4005320314/


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