I was pulling together some information for a friend, as a favor, a few months back (Hi, AC!) about using social media for recruiting. He was trying to either justify or help position his HR department into using social media for finding new talent. Job boards today are good, but they aren’t what they used to be. Nowadays, the social space is where one can really understand the merit of a candidate.
But how? Where? Who else is doing this? Is it saving any money?
I don’t have any specifics at the moment, but it got me thinking: I bet other people are going through this. It could be recruiters, other people like my friend AC who need help justifying the time spend, or even an individual looking for a job (remember to look at this issue from more than one viewpoint).
I spent 20 minutes and jotted down some notes and surfed a little. This is what I came up with.
Big Social Networks
- An obvious start (for North America and some other places) is LinkedIn. But if you’re looking beyond LinkedIn, what are the other sites to consider? Well, off the top of my head, I know about Xing and Viadeo. But if you didn’t know that off the top of your head, how could you find it? Use Google to help you. Use Google’s “similar” search after entering a URL.
- Note that we’re not going to the site. We’re Googling the site, looking at the results, and then having Google tell us, based on its algorithm, what other sites are similar to this?
- Need more beyond this? I did another Google search for ‘LinkedIn competitors’: http://venturebeatprofiles.com/company/profile/linkedin/competitors
- Lastly, here are some resources that pop up readily. You can probably take an example or two from here: http://www.google.com/search?q=”social+media+recruiting”
Looking for an example of a company that does social media recruiting? Sure thing…
- Back in 2008, Josh Bernoff and Charlene Li wrote a book called Groundswell: Winning in a World Transformed by Social Technologies. You can get Groundswell on Amazon.com here (non-affiliate link). Here is a link to some Google Book excerpts of Groundswell (the original URL is long and ugly – I just shortened it here): http://linkgui.de/Groundswell_book_excerpts – look for Ernst & Young.
- Here’s a video of one of the authors talking about that chapter as well: http://www.youtube.com/watch?v=gWdStrL7Qbs
- Here’s what other people have curated on their own using delicious. This is a collection of public bookmarks, where people have used the tags ‘recruiting’ and ‘socialmedia’, among others, perhaps, when saving sites. http://www.delicious.com/tag/recruiting+socialmedia
Standing on the Shoulders of Giants
Another great way to find information on this topic is to use a site like SlideShare (it’s like YouTube, but instead of sharing videos, people share slide decks and .pdfs).
- Here is a SlideShare link using the search text ‘social media for recruiting’.
- Here is a little different SlideShare search. This time, we’re using the exact phrase in SlideShare (note the quotes) “social media recruiting“
- How can you use this? Look at the returned results. Scan for the items that have the greatest number of views, and the greatest number of favorites and downloads. These are indicators that, well… people like them. I did a quick scan earlier. Here are a few good ones. However, I did not flip through the entire set of search results.
- (looks like a newer version of this: http://www.slideshare.net/jennifermcclure/using-social-media-in-hr-recruiting-10-20-2009-summitup-conference )
- http://www.slideshare.net/jeffernst/candidate-flow-webcast (a talking PowerPoint)
Does this look like scattered fragments of notes? Sorry if it’s too messy. But what I wanted to focus on was that I spent about 20 minutes surfing and taking notes, and about 10 minutes composing the message to my friend. In a little over 30 minutes, I pulled together enough sources to either make a new case, support an existing case, link out to other reading (and spend much more than 30 minutes), or start your own job search.
Any readers out there using other social tools to learn about social media and recruiting?
image source: http://www.flickr.com/photos/booleansplit/4005320314/
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