Hi, all. I guest-posted again over on the Marketing Profs blog. That post is about falling into the trap of presuming that our customers are just like us. The title of the post is Because I Said So: Who Knows What’s Best For Your Product?. Here’s an excerpt…
Being an impassioned marketer is a good thing, except when it clouds your judgment about making marketing decisions. From time to time, we can get caught up into thinking that what we like or don’t like is best for the product. Most times, we need to heed the call of our customers.
It’s too easy to get caught up into thinking that whatever we like or don’t like is a mirror of our customers. Savvy marketers know when to make an executive decision, and when to base it on user preferences, experiences, and expectations.
Head on over (here’s a link to Alan Belniak’s Marketing Profs post ‘Because I Said So: Who Knows What’s Best For Your Product?‘). Feel free to drop a comment there or here and let me know what you think.