Over at Marketing Profs: Extending the Idea of ‘Premium’

Alan BelniakMarketing, Marketing ProfsLeave a Comment

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Howdy, all.  If you missed it last week, I guest-posted over on the  Marketing Profs Daily Fix Blog.  Here is a link to my post, titled Marketing Convenience: Extending the Idea of ‘Premium’.

Here’s an excerpt:

Premium tends to convey a sense of more … for more. I don’t think that’s necessarily bad. But that can also be a trap. […] What about marketing convenience as a premium? […] The take-away is that premium isn’t just in the form of more content.

If you are in the services industry at all, head on over and take a look.  I’d love to read your comments if you have any.

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