Howdy, all. If you missed it last week, I guest-posted over on the Marketing Profs Daily Fix Blog. Here is a link to my post, titled Marketing Convenience: Extending the Idea of ‘Premium’.
Here’s an excerpt:
Premium tends to convey a sense of more … for more. I don’t think that’s necessarily bad. But that can also be a trap. […] What about marketing convenience as a premium? […] The take-away is that premium isn’t just in the form of more content.
If you are in the services industry at all, head on over and take a look. I’d love to read your comments if you have any.
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