Howdy, all. If you missed it last week, I guest-posted over on the Marketing Profs Daily Fix Blog. Here is a link to my post, titled Marketing Convenience: Extending the Idea of ‘Premium’.
Here’s an excerpt:
Premium tends to convey a sense of more … for more. I don’t think that’s necessarily bad. But that can also be a trap. [...] What about marketing convenience as a premium? [...] The take-away is that premium isn’t just in the form of more content.
If you are in the services industry at all, head on over and take a look. I’d love to read your comments if you have any.
If you like what you’re reading here, consider subscribing to the RSS feed or signing up via e-mail (upper right corner) to be alerted when more new posts are added.
