photo © 2008 Paul Swansen | more info (via: Wylio)
I posted a variant of this a few days ago over in Google+ (want to follow Alan Belniak on Google+? Here’s my profile). I thought I’d share it here, too, since I’m still pushing and poking at Google+ to see what it’s all about.
Basically, I said that +Chris Brogan sure is a smart guy (that’s an honest statement, not some thinly-veiled sarcasm). If you haven’t yet, skim a recent post of Chris Brogan’s about how/why conversations on Google+ matter. Here’s an excerpt of the important part:
“So far, one thing I notice about Google+, is that you get rewarded for starting and carrying on good conversations. […] There’s a ranking system that puts people’s most interacted-with stuff at the top of the stream of information, such that the most talked-about pieces are the most relevant.”
Just a few days after that, I saw these two posts from Chris on Google+…
“The world needs more ___. (your turn)”
“Google+ feels so much more WORLDLY than other services. I was just seeing a conversation on one of my posts where people from Finland, Argentina, Switzerland, and other countries were all weighing in. Holy cats! That’s just so cool. Where are YOU right now?”
(108 comments and counting)
This is pure conversation bait (I mean that in a good way)! Do you see what’s going on here? Chris recognizes or guesses that Google favors people who have conversations. So what does Chris do? In addition to some super-intellectual conversations, he throws in some of these ducks to get an easy torrent of comments. And he specifically (my guess) chooses a question that seeks one response from many people (versus repeated responses from only a handful of people). These kinds of posts are magnetic. Consequently, his Google+ conversation ranking goes through the roof (not that he needed it, but it helps). Moving forward, anyone who has Chris in a circle is more likely to see content from him than others, thus increasing the chances of you seeing his content, his calls to action, his ads, his …
So, if you take Chris’ post to be true – are you thinking like this? Are you doing this? Why? Why not?
(on a related note [very related] – did you know that Facebook does something similar? It’s called their EdgeRank. Read about Facebook edge rank over at TechCrunch)
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