I guest-posted over at MarketingProfs again today. In that post, I create two mini-case studies: one on persona-based marketing, and one on understanding buyer needs. An excerpt is below. Head on over to Know Your Buyer: Two Marketing Case Studies to read the full post.
Using Buyer Personas For Laser-Focused Targeting
Do you know your buyer? Touting buyer personas isn’t just a way to fill up a meeting block. Actually executing on it is even better. Take this example from National Car Rental […]
Understanding Your Buyer Needs and Catering To Them
My sister told me about a special that Ann Taylor LOFT (“LOFT”) uses. If you are a teacher, you get access to specific perks and additional discounts. […] Here, LOFT caters to that by working around the schedule of one of their prized demographics. […] They are creating a loyal gang of brand advocates simply by making it easy to spend money with them.
Not a bad review of two marketing concepts. And no quiz. But go brush up on your four Ps anyway.
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