I recently guest-posted again over at MarketingProfs’ Daily Fix about an unconventional way to source ideas for content marketing: your personal Facebook feed. In this case, a few co-workers and Facebook friends sparked the idea. I can’t take credit for the idea – that goes to Stacey Clement and Bettina Giemsa. But I wrote it up here. Below is an excerpt:
A co-worker of mine (with whom I’m friends on Facebook) lamented last night that she’s struggling for a gift for her five-year-old son. Specifically, he wants Santa to make something in his workshop. As a parent, that can be a tall order!
Another co-worker of mine (also a Facebook friend) saw our mutual friend’s post and said, “I’ve got an idea.”
I work in marketing at PTC, a company that creates, among other things, 3-D design software. So, what did my second co-worker do? She wrote up a short, light-hearted blog post for our PTC-run customer community,PlanetPTC.
You can read the rest of the post by clicking here. And I’d love to read your thoughts. Drop a note in the comments here or there – I check both.
I hope Santa or whomever got you whatever you wanted for the holidays this year. More importantly, I hope you got to see someone’s face light up when they got something from you – whether it be a gift or even just your company.
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