January 2012

Simplicity in Messaging – Part 2

20 January 2012

(click here to see part one of this two-part series) I’ve seen this sign on the way out of my neighborhood recently.     While I feel sad for the owners, I think they have totally nailed the messaging.  I saw this a few weeks ago, and said “that sign is perfect.”  And then, just [...]

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Simplicity In Messaging – Part 1

19 January 2012

I pass by this billboard every day on the way to work:     And every time I see it, I shake my head.  What a missed opportunity.  (For the record, I’m not picking on Coan.  I’ve never used their products or services.  I’m pointing out this advertising faux pas).  Here’s what I mean by [...]

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Video Interview – How Start-ups Can Use Social Media

17 January 2012

Recently I was interviewed Gulnara Mirzakarimova over at Two-Side Brain.  Her mission? “[Re-shape the] Washington D.C. metro area into a vibrant startup playground.”  In conversations with her, the passion extends beyond the metro DC area, but this is where she’s starting.  If you’re a start-up or know someone who is, reach out to Gulnara for [...]

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Guest post: Identifying Key Influencers

13 January 2012

A few days ago, I guest-posted over at Comparz (new business owners/start-ups: tons of user reviews on software to aid in the decision-making process).  That post is titled “Identifying Your Business’s Key Influencers on Twitter – Should You Care?”  The central theme of the post is whether it’s a good idea to do so, and [...]

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