February 2012

The Next

27 February 2012

I recently met Bala Iyer, an Associate Professor of the Technology Operations and Information Management Division at Babson College.  I never had the pleasure of taking a class with him while I was at Babson, and I wish I had.  In any event, you may want to go follow Bala (blog, Twitter, SlideShare), since I [...]

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Social Media is a Perpetual Beta

16 February 2012

Microsoft Word has many stable releases. If you use it today, chances are you are not using a beta copy.  It’s stable, functional, and generally predictable. The printer you use for making hard copies of documents isn’t in beta.  It was designed, tested against specs, and shipped.  It works as expected.   To me, social [...]

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Talking Social Local Mobile Commerce With Mike Schneider

10 February 2012

On Tuesday, February 8, I attended a Babson Alumni Technology Council (BATC) breakfast event.  The topic was location-based marketing, and more specifically, SoLoMoCo.  Not only is it fun to say, but it stands for Social Local Mobile Commerce.  Mike Schneider (@SchneiderMike on Twitter) presented about an hour’s worth of content on the topic, and then [...]

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Presentation-Finding, Ranking and Tracking the Online Influencers Important to Your Business

5 February 2012

Last week, I was delighted to participate on a panel with the Massachusetts Technology Leadership Council’s (MassTLC, if you’re not into typing) social media cluster.  I’m a co-chair of that organization, along with Paul Gillin.  IN this session, we spoke about Finding, Ranking and Tracking the Online Influencers Important to Your Business.  Click on that link [...]

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