You’d think in 2012 that some definitions and common agreements to a few things would have been settled and in place…
|Social media is free. Setting up a Twitter account and Facebook fanpage costs $0.00.||Social media costs labor hours. Good design and imagery usually takes creative labor. Setting up hooks for measurement is additional, hidden labor.|
|No one on Twitter cares if you’re getting a stupid cup of coffee.||Smart coffee companies can listen and geo-target offers to learn that people nearby are drinking competitors’ coffee.|
|A couple of people can handle do this.||Some organizations have entire social media teams… and social media ‘mission control’ centers!|
|The intern can do this.||Good social media strategy (and execution) requires a more senior role.|
|Blogging is dead.||Blogging is alive and kicking.|
|Social media is easy||Social media is hard.|
|No one closes deals on Twitter||You can make $250,000 on Twitter with a tweet.|
No wonder people say social media is confusing. Ask nine experts and you’ll get ten opinions.
image source: http://www.flickr.com/photos/jdhancock/4261987342/
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