I railed against my car dealer for sending me some shoddy messaging earlier. Just the other day, I got this message:
This. Is. Awesome.
This is customer service. This is caring about your base. This is saying, “Hey, thanks for spending your money with us instead of someone else. We like that. Here’s a way to say thanks.”
You know what? I’d even pay full freight for these tickets, but would be excited for the sheer ‘exclusivity’ of the event.
I’m not looking for a year’s worth of handouts. But I know that dealerships make huge margins on service. And they are probably one of the most reviled organizations on the planet. So whenever they can engender good will (in a non-cheesy way), it’s probably a good thing.
Well-played, Alan’s-local-car-dealer. Well-played.