Email Messaging From A Car Dealer – Take 2

Alan BelniakGeneral, Marketing, media1 Comment

I railed against my car dealer for sending me some shoddy messaging earlier.  Just the other day, I got this message:

 

a car dealership doing something nice for customers, without selling to them (as seen on http://www.subjectivelyspeaking.net)

 

This. Is. Awesome.

 

 

This is customer service.  This is caring about your base.  This is saying, “Hey, thanks for spending your money with us instead of someone else.  We like that.  Here’s a way to say thanks.”

 

 

You know what?  I’d even pay full freight for these tickets, but would be excited for the sheer ‘exclusivity’ of the event.

 

 

I’m not looking for a year’s worth of handouts.  But I know that dealerships make huge margins on service. And they are probably one of the most reviled organizations on the planet.  So whenever they can engender good will (in a non-cheesy way), it’s probably a good thing.

 

 

Well-played, Alan’s-local-car-dealer.  Well-played.