In this post, I’m trying out my SoundCloud account again. This time, instead of a fully-formed opinion-type or tips-type post, I’m kind of stuck. This time around, I’m Thinking Out Loud.
I’ve noticed something about brands, and it was revealed to me when I was doing one of my favorite things: drinking beer. The topic is this: bigger brands going to a broad market with a niche product. Do they need to bring it to market as is? Can they make tweaks? Will they alienate a user base? Will it sacrifice quality?
I head down that path here. I captured some thoughts in an audio file. It’s about six minutes long, and it’s hosted over at SoundCloud. Click on the image below to fire up the player.
(If you’re reading this in a feed reader, then click this link here to access Thinking Out Loud – Big Brands, Mass Marketing, and Niche Products).
What do you think? What’s the better approach to take here? Let me know in the comments.