On Thursday, October 4, I co-presented, along with Paul Gillin, a session on ‘online and social media influence.’ This topic has been getting some interest in the past 24 months, so it was nice to be able to once again put together some thoughts on the matter and have an open dialogue about it. The event folks over at MarketingProfs were kind enough to permit Paul and I to lead an interactive group on this topic.
We broke it into two main sections. Paul kicked it off with talking about the necessity of the importance of identifying online social media influence. He covered a few key areas, using examples to illustrate the point. Partway through, I picked up the presentation with some tools to help the identification process – but not just the Klouts and Kreds. I covered some other ways to do some digging.
The attendees had some great questions as well, and I think we all walked out a little bit wiser.
We shared our presentation online via SlideShare, and you can look at it below.
(if you’re viewing this via email or RSS, you might not be able to see the presentation. Pop out to the blog post to see what I’m talking about)
What about you? Do you have any examples or issues with dealing with online influencers?[sc:RSS_footer ]