Good vs. Best, and the Paradigm of Angie’s List

Alan Belniakbusiness, Marketing, media, Social MediaLeave a Comment

There are myriad review services out there, many are free. How can a paid service, like Angie’s List, survive and thrive? Here are some thoughts.


Click the image below to pop out and listen to the audio file (about six minutes) – click the orange ‘n white arrow once there.

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2012.11.09 - Good vs. Best, and the Paradigm of Angie's List (as seen on


(note: I’m not a paying member of Angie’s List, and I’m not here discrediting Angie’s List.  I’m more looking at the business model, and making some guesses.  This is an ‘open-ended’ post, where I just kind of think out loud.)


What about you?  Are you a paying Angie’s List subscriber?  Even if not, what are your thoughts on the mater?