Good vs. Best, and the Paradigm of Angie’s List

Alan Belniakbusiness, Marketing, media, Social Media0 Comments

There are myriad review services out there, many are free. How can a paid service, like Angie’s List, survive and thrive? Here are some thoughts.

 

Click the image below to pop out and listen to the audio file (about six minutes) – click the orange ‘n white arrow once there.

(if you’re reading this in an RSS reader, and the image doesn’t come in right, you can head to http://soundcloud.com/abelniak/2012-11-09-good-vs-best-and )

 

2012.11.09 - Good vs. Best, and the Paradigm of Angie's List (as seen on http://www.SubjectivelySpeaking.net)

 

(note: I’m not a paying member of Angie’s List, and I’m not here discrediting Angie’s List.  I’m more looking at the business model, and making some guesses.  This is an ‘open-ended’ post, where I just kind of think out loud.)

 

What about you?  Are you a paying Angie’s List subscriber?  Even if not, what are your thoughts on the mater?