Should you join that next social network? Maybe – what’s in it for you?
I co-led a workshop at a recent MassTLC event, about aligning a content marketing strategy to a B2B funnel. This post also points to the slides.
A great example of marrying multiple formats of content – a great example of content marketing, and grammar to boot!
Using content doesn’t just answer questions – it can help complete a sale and transform a lackluster customer into a raving one.