Rocking Content Marketing in a Grammatically-correct Way

Alan Belniakcontent5 Comments

 Grammar Girl content, in action - as seen on http://www.SubjectivelySpeaking.net

I’ve long been a fan of Grammar Girl (also known as Mignon Fogarty).  She presents well-researched tips and facts to help better understand and use the English language.

 

She also totally rocks at content marketing.

 

I became aware of Grammar Girl from her podcasts.  Looking to round out my commute, and being a fan of grammar, I searched, found, and added this to my library.  I was instantly rewarded.  The best part of a weekly installment of Grammar girl is how she consistently uses multiple forms of media and content to create… media and content.

 

Show Me

Here’s a recent example:

 

Grammar Girl was exploring the use of the phrase “cash money” and trying to determine if it’s a regional expression.   Mignon posted the question on the Grammar Girl Facebook page to start to collect some unscientific (yet interesting) results.  She (presumably) started writing or editing the script for the week’s podcast.  She also posts a transcript of the podcast each week to her blog.  In this particular installment, she references the myriad results from the Facebook outreach and created a Google map showing digital pushpins of the results.  And she referenced the map being on the blog in her podcast (she does this regularly – teasing non-audio components of the Grammar Girl experience).

 

So, let’s review: an audio blog (podcast), a text transcript (the actual blog entry), a Facebook page, a Facebook poll, and a digital map of that poll.

 

What Does it All Mean, Basil?

Holy smokes!  Mignon expertly uses digital social networks to explore and flesh out a topic, then the podcast (typically around 8 or 10 minutes) for delivery, the text transcript (because Google can and does index that), and then teases the listener to visit the site to ‘get more’ of the experience – thus driving up pageviews, increased time spent on site, and possible consumption of other Quick and Dirty Tips content.

 

I was a huge fan of Mignon and Grammar Girl content before, and even more now, after digging in and seeing how she so skillfully connects the multiple formats together.

 

Brava, Mignon!  Well done!

 

image source: from the Grammar Girl site

 


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  • http://www.crunkatlanta.com/ Crunkatlanta Magazine

    I believe “CASH MONEY” is mainly spoken in the MIDWEST and the SOuth- Crunkatlanta.com

  • Nishargo Nigar

    Do You Need MUSIC

  • chirisdex

    Sentence structure Lady was discovering the use of the term “cash money” and trying to figure out if it’s a local appearance. Mignon published the query on the Sentence structure Lady Facebook or myspace web page to begin to gather some unscientific (yet interesting) outcomes. She (presumably) began composing or modifying the program for the week’s podcast. She also content a records of the podcast weekly to her weblog. In this particular sequel, she sources the variety outcomes from the Facebook or myspace outreach and designed a Search engines map displaying electronic pushpins of the outcomes. And she recommended the map being on the weblog in her podcast (she does this consistently – proposition non-audio elements of the Sentence structure Lady experience).

    NyLotto

  • bardyt

    Drzwi to podstawa każdego wnętrza. Mieszkanie bez drzwi może nie być przyjemne i kameralne. Nie będzie także funkcjonalne. Kłopot polega także na tym, że w przypadku szaf lub małych pomieszczeń drzwi zajmują sporo miejsca. Na ratunek przychodzi Indeco, które oferuje drzwi przesuwne. Nasza idealna domena to punkt sprzedaży, który oferuje przeróżne dodatki oraz usługi dla tych, którzy wypatrują pomocy dotyczącej wnętrz. Proponujemy optymalne drzwi przesuwne, które oszczędzą wnętrze i uczynią, że wygoda otwierania szaf lub innych pomieszczeń będzie niepodważalna.

  • anijohn

    Can you explained it in brief . what you actually want to saying.