Tips to Getting Found on LinkedIn

Alan Belniakbusiness, guidelines, Social Media, Uncategorized4 Comments

Over the past few years, and more specifically, the past 11 months, I’ve fielded various requests – friends, past and current work colleagues, even family – about LinkedIn and profile management.  I co-wrote an ebook about this years ago (you can see it here, on my SlideShare account). LinkedIn has changed its platform since then, so not everything is applicable anymore.  However, many of the core concepts still are.


I’ve outlined below a distillation of some suggestions I’ve cobbled together the past few times I’ve fielded this question.  Bottom line: consider yourself as a search result (within LinkedIn and Google) – how can you make yourself more discoverable? Bolster your profile with more details and keywords, grow a relevant network, and share content.


At the end of the post, I share some additional reading you can do (and a hat tip to some of those as well, since they were direct, indirect, or inspirational sources for this post and set of recommendations here).


High Priority: “Must-Haves”

Complete (truly) Your LinkedIn Profile

  1. Add an overall summary
    1. In that summary, use keywords that will attract talent, so your profile shows up in search.
    2. Treat, or temporarily consider, your LinkedIn profile as an ‘ad’ that sits inside LinkedIn.  Really think about that for a moment.
  2. Flesh out each experience item a bit
    1. Start with the most recent/current and add the most detail here, and then cascade down.
      1. Also use relevant keywords here.
    2. Kind of treat it like a resume, where you’d add relevant detail.
    3. This also is ‘search juice’ – don’t “stuff it with keywords” (like this, and below), but be mindful of the kinds of talent, followers, and seekers you want to attract.  If the projects you worked on would be attractive, then certainly state them.

      A great “what not to do” scenario – courtesy of

  3. Personalize your profile URL
    1. A super-simple, 5-minute, one-time act. It jazzes up your overall appearance – you can do so here.
    2. It shows others that you spend time on and give credence to the platform.
  4. Seek recommendations
    1. It might feel weird to ask for them, so start by giving a few first. People tend to reciprocate.
    2. If you need examples of recommendations, look around (they are abundant), or look on my profile (use examples from both the ones I’ve received as well as the ones I’ve given) .

Medium Priority: “Nice-to-Haves”

Bolster Your LinkedIn Profile

  1. Look at the people who are viewing your profile – then intentionally view their profile
    1. They may then reach out to you to connect (making the step above easier).
      1. Be sure your settings are set to ‘show me’ and not be anonymous (you can read up on that here).
      2. Only connect with people with whom you really want to connect.
    2. Grow your network by connecting with at least one new person a week
      1. Your network will be bigger, allowing for greater reach from a recruiting and sharing perspective.
      2. Should you consider long-form posting on LinkedIn (see below), your post reach will be greater, too.


Lower Priority: “When You Have Spare Time”

Put the Finishing Touches on Your LinkedIn Profile

  1. Sharing Content – The More People See From You, The More Reasons They Have to Interact
    1. Share to grow your follower base and to engage existing followers — Give people a reason to reply to you, ask you a question, or share your update
    2. Aim for twice a week
      1. To share: log into LinkedIn manually and post updates (desktop or mobile); this is also useful for skimming to see what people share with you.
      2. Or, queue several posts in advance (e.g. on a Sunday; or, during early morning reading) using a scheduling tool like buffer.
    3. Consider LinkedIn publishing/long-form posting to supplement traditional status updates.
      1. Here are some great steps , Tips , and Insights on LinkedIn long-form publishing.
  1. Seek endorsements
    1. There are kind of like ‘recommendations lite’.
    2. Give some, get some. It helps because as people search for skills, the people with more endorsements in a skill show up better in search.

      “What I Should be Teaching on The Internet”, by Lex McKee [CC BY-NC 2.0]

  2. Add projects
    1. Different than the work you’ve done, more about an abstract way of defining some of the specific things you did while in a role
    2. You can also add projects outside of where you work – for example, volunteer work..


 If you have more time, and are interested, here is more reading:


What about you?  Do you have any LinkedIn profile tips?  If so, please leave them in the comments.


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