Alan Belniak

A Snapshot of Internet Marketing Software in 2012

25 April 2012

The WordStream 150: The World’s Best Internet Marketing Software 2012 © 2012 WordStream, a Provider of Pay Per Click (PPC) and AdWords Management Software.

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The Social Media Two-Face

23 April 2012

You’d think in 2012 that some definitions and common agreements to a few things would have been settled and in place…     Social media is free. Setting up a Twitter account and Facebook fanpage costs $0.00. Social media costs labor hours. Good design and imagery usually takes creative labor. Setting up hooks for measurement is [...]

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Casestudy-Horrible Messaging From A Car Dealer

19 April 2012

I got this spam message the other day from the auto dealership where we bought our car.  You probably get these, too, either in your email inbox or via postal mail.  This one really made me stop for a moment. The dealership is undergoing construction to build an even larger building and showroom.  They are [...]

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Is Your Message Clear and Different or Boring and The Same?

16 April 2012

Recently, the political ad you see in this image was stuffed inside the front door of my house.  I added the blue boxes to protect the name.  This isn’t a dig at this particular candidate or an endorsement of one party over another.  I’m commenting on the messaging (I’ve written about that in the past [...]

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How to Succeed in Corporate America in Eight Easy Steps – Part 2

13 April 2012

In part one of this two-part series, I covered the basic pre-requisites to being an awesome office worker.  Much of this is advice I wish I had when I was 22.  Instead, I learned it along the way.  Now I’m paying it forward.  If you missed part 1, take a break and go read it. [...]

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How to Succeed in Corporate America in Eight Easy Steps – Part 1

10 April 2012

When I graduated with my bachelor’s degree and set out on my first job out of school, I was equal parts excited and scared.  I was excited to change the world and show people how smart I was (oh, hubris – you’re such a devil).  I was scared because I was at least self-aware enough [...]

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