DMPL

Digital Detective: How to Get Smart on Practically Anything on the Internet

6 December 2011

We are awash in the biggest information deluges we’ve ever faced, and its showing no signs of letting up.  That’s both a blessing and a curse, because with loads of content, one needs context.  How can we mine that and make sense of it all for something useful?  This is what I will explain today. [...]

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How to Use Digital Media And Social Media for a Product Launch (part 3)

26 June 2011

In the first and second parts of this series (Using Digital Media and Social Media for a Product Launch), I set up a foundation of listening tools to help uncover and start a digital search.  From there, I moved onto some basic mechanics – quick shots on how to find information and absorb it in new [...]

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How to Use Digital Media And Social Media for a Product Launch (part 2)

16 March 2011

In the first part of this series (Using Digital Media and Social Media for a Product Launch), I set up a foundation of listening tools to help uncover and start a digital search.  This post builds on that to round out some of the basics for getting underway in doing digital market research. use Twitter [...]

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How to Use Digital Media And Social Media for a Product Launch (part 1)

7 March 2011

A friend of mine recently asked me to sit on his board of advisors for a new consultancy he launched.  My primary role will be to advise on all things social and digital media.  The first of such advice is related to the business as a whole.  How can one use digital and social media to [...]

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