business

Video Interview – How Start-ups Can Use Social Media

17 January 2012

Recently I was interviewed Gulnara Mirzakarimova over at Two-Side Brain.  Her mission? “[Re-shape the] Washington D.C. metro area into a vibrant startup playground.”  In conversations with her, the passion extends beyond the metro DC area, but this is where she’s starting.  If you’re a start-up or know someone who is, reach out to Gulnara for [...]

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Subjectively Speaking’s Greatest Clicks of 2011

28 December 2011

The end of the year means a wrap-up post.  Well, not always.  But it is a bit of fun to do a brief retrospective, as it pertains to this blog.  I have three categories this year for you to peruse.   The Five Most Viewed Posts on Subjectively Speaking (Authored in 2011) Of the posts [...]

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Zynga and Their Real-Time Response: ‘Let Alec Play’ Image

9 December 2011

  If you’ve followed the news recently, you’ve probably heard about the Alec Baldwin / American Airlines / Words With Friends incident.  If not, here it is, in one sentence: Baldwin was boarded on an American Airlines flight, and allegedly was asked to depart the plane prior to take off because he allegedly would not [...]

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Digital Detective: How to Get Smart on Practically Anything on the Internet

6 December 2011

We are awash in the biggest information deluges we’ve ever faced, and its showing no signs of letting up.  That’s both a blessing and a curse, because with loads of content, one needs context.  How can we mine that and make sense of it all for something useful?  This is what I will explain today. [...]

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Newsjacking Book Review

14 November 2011

If you look up ‘drafting’ in the dictionary, one of the definitions you’d see, relative to racing, is something like “to stay close behind another racer so as to take advantage of the reduced air pressure created by that leading racer”.  As in, the trailer is taking advantage of the effort from the leader. Media [...]

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The Academics of Social Media Marketing

24 October 2011

About a week ago, I guest-lectured at Babson (go Beavers!), one of my alma maters.  I was speaking to an Enterprise 2.0 class, and the topic of this particular session was applying social media lessons to marketing.  In my chat with the students, who posed some great questions, I covered a few things…   Getting [...]

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