business

Casestudy-Horrible Messaging From A Car Dealer

19 April 2012

I got this spam message the other day from the auto dealership where we bought our car.  You probably get these, too, either in your email inbox or via postal mail.  This one really made me stop for a moment. The dealership is undergoing construction to build an even larger building and showroom.  They are [...]

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Is Your Message Clear and Different or Boring and The Same?

16 April 2012

Recently, the political ad you see in this image was stuffed inside the front door of my house.  I added the blue boxes to protect the name.  This isn’t a dig at this particular candidate or an endorsement of one party over another.  I’m commenting on the messaging (I’ve written about that in the past [...]

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How to Succeed in Corporate America in Eight Easy Steps – Part 2

13 April 2012

In part one of this two-part series, I covered the basic pre-requisites to being an awesome office worker.  Much of this is advice I wish I had when I was 22.  Instead, I learned it along the way.  Now I’m paying it forward.  If you missed part 1, take a break and go read it. [...]

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How to Succeed in Corporate America in Eight Easy Steps – Part 1

10 April 2012

When I graduated with my bachelor’s degree and set out on my first job out of school, I was equal parts excited and scared.  I was excited to change the world and show people how smart I was (oh, hubris – you’re such a devil).  I was scared because I was at least self-aware enough [...]

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Using Social Media In Product Management

29 March 2012

I attended the kick-off meeting to the 2012 season of the Boston Product Management Association’s Executive Committee on Mentoring.  This is the third year it’s been running, and I’m both happy and proud to be part of it again.  It’s such a great experience.   After a short round of introductions, we jumped into our [...]

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Strategy Versus Tactics

26 March 2012

I could start with a dictionary definition of what each is, but you can go look yourself.  Let’s dispense with that for a moment.   Here’s what I think they mean.  And here’s where they differ.  And here’s where they are horribly abused in corporate America.     Strategy A strategy is an end goal, [...]

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