content

An Example of Clickable Content on Facebook

2 April 2012

If you’re like me, you like good, craft beer.  Accordingly, I follow some brands on Facebook to stay apprised of seasonal releases, specials, and the like.  One I like in particular is Victory beer (site, Facebook page).  At the end of last week, I was on Facebook when I saw this post from them (see [...]

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Subjectively Speaking’s Greatest Clicks of 2011

28 December 2011

The end of the year means a wrap-up post.  Well, not always.  But it is a bit of fun to do a brief retrospective, as it pertains to this blog.  I have three categories this year for you to peruse.   The Five Most Viewed Posts on Subjectively Speaking (Authored in 2011) Of the posts [...]

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Santa, You Forgot To Give Me More Content Marketing Ideas

27 December 2011

I recently guest-posted again over at MarketingProfs’ Daily Fix about an unconventional way to source ideas for content marketing: your personal Facebook feed.  In this case, a few co-workers and Facebook friends sparked the idea.  I can’t take credit for the idea – that goes to Stacey Clement and Bettina Giemsa.  But I wrote it [...]

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Digital Detective: How to Get Smart on Practically Anything on the Internet

6 December 2011

We are awash in the biggest information deluges we’ve ever faced, and its showing no signs of letting up.  That’s both a blessing and a curse, because with loads of content, one needs context.  How can we mine that and make sense of it all for something useful?  This is what I will explain today. [...]

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A Content Marketing Appetizer

23 November 2011

As we roll into Thanksgiving, it occurred to me that content for content marketing is in lots of places.  It’s even around you as you prepare your Thanksgiving dinner (for those of you in the US that do so). (can’t see the video? pop out to see it here: http://youtu.be/zsvxsGCNWwc) In this short video, I talk [...]

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A new take on the FAQ

31 March 2011

photo © 2011 photosteve101 | more info (via: Wylio) The FAQ.  Fack.  Frequently-asked questions.  It started out exactly as that.  People could point back to it every time a question came up so they didn’t have to type the same damned answer all over again.  Then people got smarter.  They even said, “Go read the [...]

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