Using content doesn’t just answer questions – it can help complete a sale and transform a lackluster customer into a raving one.
The Greatest Hits of 2013
The top posts of http://SubjectivelySpeaking.net in 2013
Who Owns Content Marketing?
Who owns content marketing? Best two out of three… OK, three out of five.
Storytelling is Content Marketing – Or, What You Can Learn From Rap Lyrics and Sportscasting
Adam Lefkoe of Channel 11 in Louisville really “gets” content marketing by artful story telling. Watch these two casts and you’ll see.
Content marketing explained (in a visually entertaining way)
Content marketing, explained in a visually compelling way.
A Missed Opportunity for Content
When a customer ask for help, multiple times, that might be a good indicator that a company should have content to address it.