guidelines

The Anatomy of a Twitter Handle – Eight Common Styles

21 November 2011

What’s in a name?  Quite a bit. Especially when it’s the written word. Seeing a name for the first time is the modern-day first impression. When I get a new follower on Twitter, I go through a quick process to determine whether not I follow back.  And part of that process is looking at your [...]

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The Five Percent Rule

1 July 2011

photo © 2010 Kevin Dooley | more info (via: Wylio) When offering feedback on something in a group setting – an idea, editing a presentation, comments on a paper, whatever – think for an extra two seconds about what you’re going to say or offer.  If your contribution isn’t five percent or more of value, [...]

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How to Use Digital Media And Social Media for a Product Launch (part 3)

26 June 2011

In the first and second parts of this series (Using Digital Media and Social Media for a Product Launch), I set up a foundation of listening tools to help uncover and start a digital search.  From there, I moved onto some basic mechanics – quick shots on how to find information and absorb it in new [...]

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The Only Career Matrix You Will Ever Need

17 May 2011

If you work in a team environment (or “matrixed”, as it’s often seen, when those teams cross organizational boundaries), you often have a lot on your plate – and you’re not always the one doing the serving.  In addition, sometimes it’s a challenge to let go of the fun tasks, or the tasks that you [...]

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How to Use Digital Media And Social Media for a Product Launch (part 2)

16 March 2011

In the first part of this series (Using Digital Media and Social Media for a Product Launch), I set up a foundation of listening tools to help uncover and start a digital search.  This post builds on that to round out some of the basics for getting underway in doing digital market research. use Twitter [...]

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How to Use Digital Media And Social Media for a Product Launch (part 1)

7 March 2011

A friend of mine recently asked me to sit on his board of advisors for a new consultancy he launched.  My primary role will be to advise on all things social and digital media.  The first of such advice is related to the business as a whole.  How can one use digital and social media to [...]

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