Marketing Profs

Subjectively Speaking’s Greatest Clicks of 2011

28 December 2011

The end of the year means a wrap-up post.  Well, not always.  But it is a bit of fun to do a brief retrospective, as it pertains to this blog.  I have three categories this year for you to peruse.   The Five Most Viewed Posts on Subjectively Speaking (Authored in 2011) Of the posts [...]

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Santa, You Forgot To Give Me More Content Marketing Ideas

27 December 2011

I recently guest-posted again over at MarketingProfs’ Daily Fix about an unconventional way to source ideas for content marketing: your personal Facebook feed.  In this case, a few co-workers and Facebook friends sparked the idea.  I can’t take credit for the idea – that goes to Stacey Clement and Bettina Giemsa.  But I wrote it [...]

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Guest post: Two Marketing Mini-Case Studies

21 October 2011

I guest-posted over at MarketingProfs again today.  In that post, I create two mini-case studies: one on persona-based marketing, and one on understanding buyer needs.  An excerpt is below.  Head on over to Know Your Buyer: Two Marketing Case Studies to read the full post.   Using Buyer Personas For Laser-Focused Targeting Do you know your buyer?  [...]

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Over at Marketing Profs: Extending the Idea of ‘Premium’

12 April 2011

photo © 2009 Chuck Coker | more info (via: Wylio) Howdy, all.  If you missed it last week, I guest-posted over on the  Marketing Profs Daily Fix Blog.  Here is a link to my post, titled Marketing Convenience: Extending the Idea of ‘Premium’. Here’s an excerpt: Premium tends to convey a sense of more … for [...]

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MP Daily Fix Post – Who Knows What’s Best For Your Product?

10 March 2011

photo © 2010 Austin Turner | more info (via: Wylio) Hi, all. I guest-posted again over on the Marketing Profs blog.  That post is about falling into the trap of presuming that our customers are just like us.  The title of the post is Because I Said So: Who Knows What’s Best For Your Product?.  Here’s an [...]

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Social Media Best Practices Presentation

9 February 2011

The 2011 Marketing Profs Digital Marketing Forum was last week in (cold!) Austin, Texas.  I was excited to attend, and present with two other great people, Jeff Cohen and Sharon Mostyn.  However, I got stuck in Boston, and couldn’t catch my flight out!  Since our speaking slot was at the first time on the first [...]

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