More than seven years … Read More
The written word can (and often is) interpreted much differently than the spoken word. Read a few work-arounds here.
I co-led a workshop at a recent MassTLC event, about aligning a content marketing strategy to a B2B funnel. This post also points to the slides.
The top posts of http://SubjectivelySpeaking.net in 2013
When looking for help developing personas, ask these questions of your vendor.
Who owns content marketing? Best two out of three… OK, three out of five.