Marketing

A Comparison Of Enterprise Twitter Tools

5 April 2012

For a while, my company was using the freemium version of CoTweet.  Way back in the day, when I was evaluating tools, I narrowed it down to CoTweet and HootSuite.  And at that time, CoTweet won out.  It served us pretty well for a while: multiple people tweeting out on one account, one person getting [...]

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Strategy Versus Tactics

26 March 2012

I could start with a dictionary definition of what each is, but you can go look yourself.  Let’s dispense with that for a moment.   Here’s what I think they mean.  And here’s where they differ.  And here’s where they are horribly abused in corporate America.     Strategy A strategy is an end goal, [...]

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How You Can Use A Twitter Hashtag from an Event

15 March 2012

What can you do when you stumble across a hashtag that’s being used in support of a live event?  You can mine it for digital data gold, that’s what you can do!   Here’s a bit of what you can do with a hashtag… I explained this very concept at work.  Instead of using that [...]

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Email testing gone awry

5 March 2012

I recently got this email from ING.  I have an account with them.  My wife and I set it up years ago.   We set it up so long ago, I think it was right after we got married.  Just the two of us.  No kids yet.  I’ve been married for a little over seven [...]

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Match The Message to The Medium

1 March 2012

I saw this ad recently at a local watering hole.   I was (and am) slightly confused.  What I think the ad is trying to get across is that this particular limousine company isn’t late or forgetful about appointments.   Why the use of an iPhone as the medium for the message?  Does it apply at all [...]

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Social Media is a Perpetual Beta

16 February 2012

Microsoft Word has many stable releases. If you use it today, chances are you are not using a beta copy.  It’s stable, functional, and generally predictable. The printer you use for making hard copies of documents isn’t in beta.  It was designed, tested against specs, and shipped.  It works as expected.   To me, social [...]

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