media

Match The Message to The Medium

1 March 2012

I saw this ad recently at a local watering hole.   I was (and am) slightly confused.  What I think the ad is trying to get across is that this particular limousine company isn’t late or forgetful about appointments.   Why the use of an iPhone as the medium for the message?  Does it apply at all [...]

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Social Media is a Perpetual Beta

16 February 2012

Microsoft Word has many stable releases. If you use it today, chances are you are not using a beta copy.  It’s stable, functional, and generally predictable. The printer you use for making hard copies of documents isn’t in beta.  It was designed, tested against specs, and shipped.  It works as expected.   To me, social [...]

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Simplicity in Messaging – Part 2

20 January 2012

(click here to see part one of this two-part series) I’ve seen this sign on the way out of my neighborhood recently.     While I feel sad for the owners, I think they have totally nailed the messaging.  I saw this a few weeks ago, and said “that sign is perfect.”  And then, just [...]

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Simplicity In Messaging – Part 1

19 January 2012

I pass by this billboard every day on the way to work:     And every time I see it, I shake my head.  What a missed opportunity.  (For the record, I’m not picking on Coan.  I’ve never used their products or services.  I’m pointing out this advertising faux pas).  Here’s what I mean by [...]

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Guest post: Identifying Key Influencers

13 January 2012

A few days ago, I guest-posted over at Comparz (new business owners/start-ups: tons of user reviews on software to aid in the decision-making process).  That post is titled “Identifying Your Business’s Key Influencers on Twitter – Should You Care?”  The central theme of the post is whether it’s a good idea to do so, and [...]

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Subjectively Speaking’s Greatest Clicks of 2011

28 December 2011

The end of the year means a wrap-up post.  Well, not always.  But it is a bit of fun to do a brief retrospective, as it pertains to this blog.  I have three categories this year for you to peruse.   The Five Most Viewed Posts on Subjectively Speaking (Authored in 2011) Of the posts [...]

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