MTIE

When an MBA Isn’t an MBA, and Agile Marketing

16 September 2010

I was listening to a Mitch Joel Six Pixels of Separation podcast the other day.  Mitch was interviewing David Meerman Scott, author of many books, the latest being Marketing Lessons From The Grateful Dead: What Every Business Can Learn From The Most Iconic Band In History.  I’m reading the book and am familiar with David’s [...]

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I Know Where You Are

15 March 2010

Foursquare, Gowalla, Loopt, Dodgeball, BrightKite, Google Latitude…  Unless you’ve been under a rock, you’ve heard of at least one of these.  And with South by Southwest (interactive) 2010 just about winding down, you’ve heard or read that location-based services (LBS) are all the rage at the moment.  That’s because companies and marketers are one huge [...]

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You must be prepared to wander in order to wonder

28 April 2009

I attended my last class session of my MBA last night.  I’ll have to admit that it was bittersweet.  On the one hand, I’m looking forward to having one (or more!) night/s a week spent at home with my family or friends, as opposed to reading cases, working on projects, etc.  On the other hand, [...]

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You don't own your brand

19 March 2009

In the fall of 2008, I took a class titled “Managing Technological Innovation”.  It was one of my favorite classes, partly because of the professor, and partly because of the ambiguous content.  I’m an engineer by undergrad training, so I’m familiar with structure, rigidity, black-and-white answers.  I quickly learned that business isn’t like that (in [...]

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Links, and I don’t mean sausage

10 March 2009

As an opening note, this post is not about politics (red vs. blue; right vs. left).  It is tangentially about government, but only as a backdrop to the imminent spending that will happen in the technology sector.  The American Recovery and Reinvestment Act (or here) contains many provisions for monies to be set aside for [...]

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Would you walk ten hours to charge your phone?

16 February 2009

In my “Managing the Technology-Intensive Enterprise” class tonight, we spoke about the third of three forces that relate to technology-intensive enterprises. The two forces we discussed in the past weeks were social pull and technology push. Tonight, we discussed the enabling enterprises that linked (or could serve as a de-coupling effect) these first two forces.

As we started to dig into the topic, one of the professors asked, “What are the enabling enterprises here? What are the groups that indeed link the pull to the push?”…

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