Social Media

Video Interview – How Start-ups Can Use Social Media

17 January 2012

Recently I was interviewed Gulnara Mirzakarimova over at Two-Side Brain.  Her mission? “[Re-shape the] Washington D.C. metro area into a vibrant startup playground.”  In conversations with her, the passion extends beyond the metro DC area, but this is where she’s starting.  If you’re a start-up or know someone who is, reach out to Gulnara for [...]

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Subjectively Speaking’s Greatest Clicks of 2011

28 December 2011

The end of the year means a wrap-up post.  Well, not always.  But it is a bit of fun to do a brief retrospective, as it pertains to this blog.  I have three categories this year for you to peruse.   The Five Most Viewed Posts on Subjectively Speaking (Authored in 2011) Of the posts [...]

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Santa, You Forgot To Give Me More Content Marketing Ideas

27 December 2011

I recently guest-posted again over at MarketingProfs’ Daily Fix about an unconventional way to source ideas for content marketing: your personal Facebook feed.  In this case, a few co-workers and Facebook friends sparked the idea.  I can’t take credit for the idea – that goes to Stacey Clement and Bettina Giemsa.  But I wrote it [...]

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Digital Detective: How to Get Smart on Practically Anything on the Internet

6 December 2011

We are awash in the biggest information deluges we’ve ever faced, and its showing no signs of letting up.  That’s both a blessing and a curse, because with loads of content, one needs context.  How can we mine that and make sense of it all for something useful?  This is what I will explain today. [...]

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A Content Marketing Appetizer

23 November 2011

As we roll into Thanksgiving, it occurred to me that content for content marketing is in lots of places.  It’s even around you as you prepare your Thanksgiving dinner (for those of you in the US that do so). (can’t see the video? pop out to see it here: http://youtu.be/zsvxsGCNWwc) In this short video, I talk [...]

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The Anatomy of a Twitter Handle – Eight Common Styles

21 November 2011

What’s in a name?  Quite a bit. Especially when it’s the written word. Seeing a name for the first time is the modern-day first impression. When I get a new follower on Twitter, I go through a quick process to determine whether not I follow back.  And part of that process is looking at your [...]

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