Social Media

Newsjacking Book Review

14 November 2011

If you look up ‘drafting’ in the dictionary, one of the definitions you’d see, relative to racing, is something like “to stay close behind another racer so as to take advantage of the reduced air pressure created by that leading racer”.  As in, the trailer is taking advantage of the effort from the leader. Media [...]

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The Academics of Social Media Marketing

24 October 2011

About a week ago, I guest-lectured at Babson (go Beavers!), one of my alma maters.  I was speaking to an Enterprise 2.0 class, and the topic of this particular session was applying social media lessons to marketing.  In my chat with the students, who posed some great questions, I covered a few things…   Getting [...]

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Awareness-Exploring Social Media Business Summit Recap

18 October 2011

Yesterday, I attended the Awareness / Exploring Social Media Business Summit (read more here).  It was a one-day, star-studded affair with some great speakers on various topics of social, digital, and new media.  I really enjoyed it.   Below is a link to each of the presenters’ Twitter handles and the presentation they used (if [...]

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How to Pre-Populate A Twitter Status On The Web

14 October 2011

The Situation You may have come across a site like this before: you see a nice bit of text (a quote, a joke, something with a hashtag in it) that is shareable.  Next to that text is a Twitter icon.  You click it, and it bounces you to your browser, opens a new window, and [...]

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3 Ways to Boost Interactions on Your Company Facebook Page

26 September 2011

This is a guest post by Dee Mason.  Dee Mason is a social media and travel fanatic, and has been writing freelance for nearly four years. She main focuses are on personal finance, on-line marketing and travel but she has been known to write about anything and everything.     Countless companies are now getting in on the [...]

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Review: Twiends – A Way to Get More Twitter Followers

19 September 2011

People join Twitter for lots of reasons… to share content, to promote a message, to find interesting things to read.  One thing is nearly universal, though: people want more followers.  I guess its because people presume that the more followers they have, the more eyes/ears they can reach.  Nevertheless, it’s a challenge when you first [...]

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