Zynga and Their Real-Time Response: ‘Let Alec Play’ Image

9 December 2011

  If you’ve followed the news recently, you’ve probably heard about the Alec Baldwin / American Airlines / Words With Friends incident.  If not, here it is, in one sentence: Baldwin was boarded on an American Airlines flight, and allegedly was asked to depart the plane prior to take off because he allegedly would not [...]

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Digital Detective: How to Get Smart on Practically Anything on the Internet

6 December 2011

We are awash in the biggest information deluges we’ve ever faced, and its showing no signs of letting up.  That’s both a blessing and a curse, because with loads of content, one needs context.  How can we mine that and make sense of it all for something useful?  This is what I will explain today. [...]

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A Content Marketing Appetizer

23 November 2011

As we roll into Thanksgiving, it occurred to me that content for content marketing is in lots of places.  It’s even around you as you prepare your Thanksgiving dinner (for those of you in the US that do so). (can’t see the video? pop out to see it here: http://youtu.be/zsvxsGCNWwc) In this short video, I talk [...]

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The Anatomy of a Twitter Handle – Eight Common Styles

21 November 2011

What’s in a name?  Quite a bit. Especially when it’s the written word. Seeing a name for the first time is the modern-day first impression. When I get a new follower on Twitter, I go through a quick process to determine whether not I follow back.  And part of that process is looking at your [...]

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Newsjacking Book Review

14 November 2011

If you look up ‘drafting’ in the dictionary, one of the definitions you’d see, relative to racing, is something like “to stay close behind another racer so as to take advantage of the reduced air pressure created by that leading racer”.  As in, the trailer is taking advantage of the effort from the leader. Media [...]

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Passionate People: John Magliozzi

1 November 2011

This is the third in my series on passionate people.  You can read the first entry on passionate people where I profile Steve Lewis .  You can also read over there for what this series is all about.  You can also follow the ‘passion’ category to see these (and a few other) stories.     Earlier this [...]

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