Social Media Marketing World 2015 wrapped up a few days ago. Old stuff is making a comeback, newer than new is what wins, and being smart > being trendy. Here’s why.
Yeah, But That’s Not What I Meant
The written word can (and often is) interpreted much differently than the spoken word. Read a few work-arounds here.
Social Media Saturation
Should you join that next social network? Maybe – what’s in it for you?
MassTLC slides from a Content Marketing workshop
I co-led a workshop at a recent MassTLC event, about aligning a content marketing strategy to a B2B funnel. This post also points to the slides.
Rocking Content Marketing in a Grammatically-correct Way
A great example of marrying multiple formats of content – a great example of content marketing, and grammar to boot!
A case for content: vacation destinations
Using content doesn’t just answer questions – it can help complete a sale and transform a lackluster customer into a raving one.