A Comparison Of Enterprise Twitter Tools

5 April 2012

For a while, my company was using the freemium version of CoTweet.  Way back in the day, when I was evaluating tools, I narrowed it down to CoTweet and HootSuite.  And at that time, CoTweet won out.  It served us pretty well for a while: multiple people tweeting out on one account, one person getting [...]

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An Example of Clickable Content on Facebook

2 April 2012

If you’re like me, you like good, craft beer.  Accordingly, I follow some brands on Facebook to stay apprised of seasonal releases, specials, and the like.  One I like in particular is Victory beer (site, Facebook page).  At the end of last week, I was on Facebook when I saw this post from them (see [...]

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Using Social Media In Product Management

29 March 2012

I attended the kick-off meeting to the 2012 season of the Boston Product Management Association’s Executive Committee on Mentoring.  This is the third year it’s been running, and I’m both happy and proud to be part of it again.  It’s such a great experience.   After a short round of introductions, we jumped into our [...]

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Strategy Versus Tactics

26 March 2012

I could start with a dictionary definition of what each is, but you can go look yourself.  Let’s dispense with that for a moment.   Here’s what I think they mean.  And here’s where they differ.  And here’s where they are horribly abused in corporate America.     Strategy A strategy is an end goal, [...]

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Four Android Apps That Will Change Your Life

20 March 2012

I’m a not-so-recent convert from an Apple iPhone (3GS, when it was the rage) to an Android – specifically, the Motorola Droid Bionic (the hero phone for ten seconds).  Since then, I’ve spent some time trying to re-create the experiences I had on my iPhone, as well as improve them.  I was met with mixed [...]

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How You Can Use A Twitter Hashtag from an Event

15 March 2012

What can you do when you stumble across a hashtag that’s being used in support of a live event?  You can mine it for digital data gold, that’s what you can do!   Here’s a bit of what you can do with a hashtag… I explained this very concept at work.  Instead of using that [...]

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