Using content doesn’t just answer questions – it can help complete a sale and transform a lackluster customer into a raving one.
The top posts of http://SubjectivelySpeaking.net in 2013
I heard someone drop the ‘s’ word at work… Yep – ‘strategy’. They implied ‘tactics’. Here’s the difference between the two, plus how goal and objectives fit into the mix.
When looking for help developing personas, ask these questions of your vendor.
Who owns content marketing? Best two out of three… OK, three out of five.
Adam Lefkoe of Channel 11 in Louisville really “gets” content marketing by artful story telling. Watch these two casts and you’ll see.